About Us

About LB LightWave, Inc.

LB LightWave, Inc. is an Atlanta-based manufacturers rep agency focused on cabling infrastructure markets in Georgia, Alabama, Tennessee, Mississippi, and the Florida Panhandle.  We serve national and local distributors, contractors, consultants, and end users with the latest technology, training, and solutions in the voice, data, and video markets.  

The firm has been in business since 2006, while Larry Bushwick has been in the cabling business dating back to the 1980's.  After graduation from The Pennsylvania State University, Larry began his corporate career with Pennwalt Corporation, a Philadelphia-based chemical company dating back to the 1800s.  From 1983 to 1987, he held a Marketing position with roles lobbying the Plenum Cable Codes and the National Electrical Code, and later supplying Kynar PVDF polymer to the wire and cable manufacturers in the Eastern half of the US.  This position lead to a transfer to Atlanta in 1983, which has become his home ever since.  From 1988 to 1998, Larry was a Regional Sales Manager for CommScope, Inc. handling as much as a seven-state territory in the Southeast.  In 1998 to 2006, Larry worked for a Regional Manufacturers Rep firm as the Network Development Manager, and later, Sales Manager.

In 2006, the timing and business experience was right to form a new Manufacturers Rep Agency.